Marketing Analytics
Overview
Subject area
MSB
Catalog Number
721
Course Title
Marketing Analytics
Department(s)
Description
Marketing analytics to predict outcomes and systematically allocate resources in all stages of the market research process, from initial problem definition through the presentation of final results with data and analytics.
Typically Offered
Fall, Spring
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
026752