International Marketing Management: Culture, Law, and Politics

Overview

Subject area

MSB

Catalog Number

722

Course Title

International Marketing Management: Culture, Law, and Politics

Description

Key concepts of international marketing; emerging marketing opportunities and threats; entry mode strategies of international marketing; global strategies for products, brands, pricing, distribution, logistics, and communication; policy framework for international trade; international trade finance and risk management; institutional infrastructure for export promotion; international marketing research, export procedures, and documentation; and the World Trade Organization and its implications on international marketing.

Typically Offered

Fall, Spring

Academic Career

Graduate

Liberal Arts

No

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

026752

Course Schedule