Strategic Marketing Management
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Overview
Subject area
MSB
Catalog Number
723
Course Title
Strategic Marketing Management
Department(s)
Description
Strategic Marketing Management branding and effective communication, including scanning the market environment, measuring market demand and customer satisfaction, and understanding the consumer buying behavior.
Typically Offered
Fall, Spring
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
026752