Healthcare Communication and Marketing
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Overview
Subject area
HSA
Catalog Number
503
Course Title
Healthcare Communication and Marketing
Department(s)
Description
This course examines the use of communication strategies which inform and influence individual and community decisions that impact health. This course explores topics such as the social construction of health, social support, health literacy, survivorship, social and community issues, marketing and public relations, health messaging and promotional campaigns, theory application, and identity across contexts. Additionally, this course presents the differences between marketing services versus marketing tangible goods or products, and challenges students to understand how to market healthcare services and products to a variety of stakeholders who influence health service delivery.
Typically Offered
Fall, Spring
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3